我国物流企业品牌建设现状分析被引量：1

Situation Analysis of National Logistics Corporate Brand Building

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摘要品牌是能给企业带来经济效益的无形资产,是物流企业强有力的竞争武器。本文从品牌评价标准、品牌塑造基础、地理区域、品牌建设内容等不同角度剖析了我国物流企业的品牌建设现状,为探究物流企业品牌建设路径提供研究基础。 The brand is to give enterprises the economic benefits of the intangible assets, is a powerful competitive weapon logistics enterprises. From the brand evaluation criteria, branding different angles based on geographic region, brand building and content analysis of the current situation of China＇ s logistics enterprises brand building, providing research-based logistics companies to explore the path of brand building.

作者付丽茹

机构地区北京财贸职业学院信息物流系

出处《北京财贸职业学院学报》 2013年第6期49-52,共4页 Journal of Beijing College of Finance and Commerce

基金 "首都流通现代化科技创新平台014260205001"支持

关键词品牌评价标准品牌理念品牌营销品牌形象 brand evaluation criteria brand concept brand marketing brand image

分类号 F512 [经济管理—产业经济]

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