“自媒体”视域下高校内部营销创新研

Innovative Research Into Internal Marketing at Colleges from View of We Media

以互联网和移动通讯为依托的"自媒体"给高校内部营销带来了机遇与挑战。文章探讨"自媒体"平台下如何创新高校内部营销渠道,更好地为高校教师提供服务。

In the light of opportunities and challenges of colleges brought by We Media on the basis of the Internet and mobile communications, this paper discusses how to innovate internal marketing channels at colleges in order to provide better service for teachers.