数据挖掘及其在商业领域中的应用

On Data Mining in the Field of Commercial Applications

本文在对数据挖掘的定义、任务和流程进行概括性介绍的基础上,简要阐述了数据挖掘在市场营销、银行、保险、交通、电信等商业领域的应用。

Based on a brief introduction of the definition, task and procedure of data mining, the thesis expounds the applications of data mining in the fields of sales, banks, insurance, transportation and telecommunication.