基于整合视角的旅游市场策略研究——以崇左市为例

Tourism market strategy research based on integration angle--take Chongzuo city as example

位于桂西南边境的崇左市,有着丰富的旅游资源,旅游业也初具规模,但调查发现崇左市旅游市场存在辐射距离有限、国内市场主导明显、入境市场薄弱等问题。本文结合崇左市的区位优势,提出崇左市应联动南宁、桂林、越南旅游市场,在旅游资源开发、旅游营销、旅游服务、旅游人才等方面实行基于整合视角的市场发展策略。

Chongzuo which has rich tourism resources is in the southwest border of Guang Xi Province, and its Tourism Industry was taking shape. But the survey found that, the tourismmarket of Chongzuo has some problems like being limited in long-distance domestic market and immigration market. With Considering Chongzuo＇s geographical advantages.this paper propose that, Chongzuo should cooperate with Nanning, Guilin and Yuenan by taking some strategies in the perspective of integration of tourism resources, marketing, service, human resources, traffic and management.