中国公共关系30年的理论建设与思想遗产

Theory Construction and Intellectual Heritage of China's Public Relations in recent 30 years

中国公共关系理论研究肇端于20世纪80年代中期,此后三十年延展出三条主线:持续的理论引进与观念启蒙,构建中国特色公关理论体系,学术范式创新。与此相应,中国公关理论建设重点处理了中外公关理论、公关理论与实践、公关理论新旧范式之间的互动关系。本文清理、总结了中国公关理论建设的这三条主线、三重关系及其思想遗产。

China＇s researches of public relations theory began in the mid of 1980s. Three themes have been formed in the following thirty years, which are namely the persistent introduction of new theories and ideas, the formation of public relations theory system with Chinese characteristics, and the innovation of public relations paradigm. Accordingly, the construction of China＇s public relations theory addresses three pairs of interactive relations, which are namely the one between Chinese and international theories, the one between theory and practice, and the one between old and new paradigms. This paper tries to organize and summarize these three themes,three relations and the intellectual heritage of China＇s researches of public relations theory.