期刊文献+

基于零售商强势的市场需求增加对双渠道模式影响研究 被引量:6

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摘要 本文运用博弈理论工具分别从最优销售价格、批发价格和供应链成员利润等方面分析了市场需求增加这一因素对强势零售商背景下的制造商双渠道和零售商双渠道的影响。研究表明,市场需求增加越大,批发价格、最优销售价格和供应链的利润也越高;零售商越强势,零供双方在零售商双渠道下获利越多。
作者 郑文军 徐龙
出处 《商业时代》 北大核心 2014年第9期21-22,共2页 Commercial
基金 国家自然科学基金资助项目(71172084)
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