区域品牌构建机理研究——基于宁波市区域品牌建设现状分析

Research on Regional Brand Building Mechanism: Based on the Analysis of Ningbo City

区域品牌的构建,对地方经济的发展有着很大的促进作用。文章从产业集群、区域环境、品牌集聚、政府和行业协会作用等因素入手,构建了区域品牌形成机理的模型。在宁波区域品牌发展现状调研与分析的基础上,文章对宁波市政府发展区域品牌提出了相关的政策性建议。

Building the regional brand is an important way to develop the local economy and promote the adjustment of regional economic structure and industrial restructuring. It makes huge effects on improving the regional economic competitiveness. This paper focused on the factors concerning the formulation of regional brand such as industrial clusters, regional environment, brand agglomeration effects, the role of government and industrial associations. Thus, a model about the formulation was built up. Finally, based on Ningbo City, we proposed some suggestions about the regional brand building in future.