摘要
利用眼动技术研究矩阵式、瀑布式和线性式三类界面上用户视觉浏览和搜索行为,发现矩阵式布局上用户的视觉路径顺畅且搜索效率高,适合于搜索情境;瀑布式布局上用户视觉路径随意易发现感兴趣的内容,单位视域内的信息量大,适合于随意浏览情境;线性式布局上用户视觉路径简单且更关注内容本身,适合于信息量不大的浏览情境。
By using the eye-tracking, users＇ visual browsing and exploring behavior on three different styles of layouts, matrix-style interface, waterfall-style interface and linear-style interface is studied. The experiment re- sults show the matrix-style interface can realize a high searching efficiency and users＇ visual pathway tend to be smoother, so it is suitable for searching situation. Waterfalls-style interface makes users easier to find interesting contents and shows more information, and it is suitable for browsing situation. Users on linear-style interface tend to focus on contents and their visual pathway seems simple, so this layout suits browsing situation with not much information.
出处
《北京邮电大学学报（社会科学版）》
CSSCI
2014年第1期18-24,共7页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
关键词
页面布局
视觉搜索
视觉浏览
眼动跟踪
layout design
visual exploring
visual browsing
eye-tracking
