农村信息化服务模式研究——以云南省“数字乡村”为例

Rural Information Service Mode——Taking“Digital Village in Yunnan Province as an Example

以云南省的15个县市农村地区的抽样调查数据和"数字乡村"平台的数据库为基础,利用PPS抽样和结构方程模型对云南省农村信息化的服务模式进行了分析。研究发现,云南省的农村信息化与经济发展具有一定的空间差异,特别是"数字鸿沟"明显,农村信息化的建设速度远远超过了信息化应用的速度,农村的信息化需求还比较低,农民对信息化技术的使用具有较高的感知风险。基于此,提出以农户为服务中心,企业、政府和涉农机构协同分工的农村信息服务模式,对西部偏远欠发达地区的信息化发展具有重要的意义。

Based on the data of countries from 15 cities and counties and ＂rural digital＂ platform in Yunnan province, by using PPS sampling and structural equation model, the development of rural informatization mode is studied. Through the actual investigation and statistical analysis, it is found that rural informatization and eco- nomic development in Yunnan province has a certain space difference, and especially the ＂digital divide＂ is quite obvious. The construction of rural informatization is much faster than the speed of the informationization ap- plication. Based on this, the service mode of the farmer-centered and the enterprise, government and agriculture organization coordination is put forward, which has great significance to the informationization development of re- mote underdeveloped western region.