收视率与电视艺术审美的哲学思考

The Philosophical Thinking of the Ratings and TV Art Aesthetics

收视率作为媒介产业化的必然产物,代表的是拥有巨大力量的市场法则,是电视媒体运作管理和节目考评的核心指标。电视艺术审美作为电视艺术的"质"和"魂",是塑造电视节目品质的关键。通过探讨电视艺术审美与收视率的矛盾交互关系,一方面希望促进电视产业的发展,为电视艺术提供必要物质支持和广阔发展空间;另一方面希望通过净化电视文化生态环境,正确地引导和提升观众的审美文化素养,以实现收视率的科学、健康、协调的可持续增长。

As a certain product of media industrialization, audience rating represents powerful market rules, in- dicating core index of media operation management and program assessment. Being the ＂nature＂ and ＂core＂ of media, TV aesthetics is a key element for the qualified TV program. Through the analysis of the alternating movement between audience rating and aesthetics, the paper hopes to promote the development of TV industry and provides necessary material support and chances for development. Meanwhile, it also hopes to purify the TV cultural environment and promote cultural accomplishment of the mass so as to realize a scientific, healthy, coor- dinated and sustainable growth of audience rating.