初探现代设计领域中的文字视觉语言

Pre-study the Language of Text Vision in Modern Design

在现代设计领域中,文字扮演着自己更丰富的角色,表现形式多种多样,应用也越来越广泛,然而,事实上,很多祖先留给我们的经典文字正被粗制滥造的再设计。首先,作为设计师,要了解汉字发展史、领悟汉字渊源,这对于从事汉字字体设计工作来说意义重大。另外,随着人类文明的进步与电子技术的发展,字体设计领域受到很大的冲击,也带来了一些负面影响,最后,艺术内涵才是广告字体设计的灵魂。

In the modern design area, text plays a very comprehensive role, gives a variety of manifestations, and been widely used in the meantime. However, many classic text leave over by our ancestors are now being shoddy redesigned. First, as a designer, it is important to learn the development history of Chinese characters and understand the origin of Chinese characters with the impact for Chinese font design. Then, with the development of human civilization and progress of electronic technology, font design is also negatively impacted a lot. Finally, artistic connotation is the soul of advertisement font design.