发挥文化生产力的重要职能 壮大我国民族文化创意产业

To Maximize Cultural Productivity and Strengthen China's Ethnic Cultural and Creative Industries

目前,境外文化产品充斥国内市场的现象十分严重。长此以往,外国生产商将垄断国内文化市场,我国也将沦为文化贸易的逆差大国。同时,中国消费者在不断消费外来文化产品时,不断受其的意识形态的潜移默化,使之弱化了民族主体性。在此背景下,该文提出文化生产力的两项职能,并分析了我国民族文化创意产业在科技创新和彰显民族主体性两方面的现状,最后提出发展我国民族文化创意产业的内外两种途径。

At present,foreign cultural products are filling domestic market.If this phenomenon continues, foreign producers will monopolize cultural products in China,and our country will become the biggest country of cultural trade deficit.At the same time,while using those products,Chinese customers are influenced by foreign ideology,and consequently,their national feature is weakened.Against this background,two roles of cultural productivity are proposed in this essay.Then current state of China’s national cultural and creative industries in scientific innovation and display of national subjectivity is analyzed.In the end,national and international ways of developing our country’s national cultural and creative industries are suggested.