保守而不固守：牛津大学文化软实力建设思想之流变

Being Conservative but not Being Stereotyped: Change of Thought of Soft Cultural Power Construction of Oxford University

牛津大学文化软实力建设思想具有三重性:共性文化——对自由文化氛围的追求,共同理念——坚守办学理念与顺应时代并存,共守制度——大学治理的日趋成熟、稳定和有效。这是牛津大学内涵式发展的根本保证,牛津人发展的不竭动力,英国社会发展的引领力量和提升国际影响力的品牌。牛津大学文化软实力建设的经验启示我们,在大学建设发展过程中,需要营造并优化大学环境,增强竞争性;凝练并发挥大学特色,增强创新性;树立并推广文化品牌,增强公共性;开展国际交流与合作,增强开放性。

Three features exist in the thought of soft cultural power construction of Oxford University： core culture --- quest of freedom in academic culture; common idea --- university idea in pace of times; agreed institutions --- university governance being increasingly mature, stable and effective, which guarantee the connotative development of Oxford University, her staff and students, British society and her brand. Learning from Oxford University, university environment should be improved to enhance competition, university features should be evident to encourage innovation, a cultural brand should be built to make known in public, international exchange and cooperation should be SUODOrted to expand opening.