房地产开发企业核心竞争力识别

Identification on core competence of real estate development enterprises

核心竞争力是企业竞争优势的动力来源,为了对房地产开发企业核心竞争力进行有效识别,以系统整合的观点,借助企业价值链和供应链等分析工具,构建了包括基础层、核心层和表现层的结构模型.然后以陕西省的房地产企业为例进行实证研究,结果显示房地产企发企业核心竞争力由物业产品保证、资本运筹、人力资源、项目盈利保证、社会关系、组织管理、战略管理、市场推广、企业文化十个方面的关键能力构成,验证了房地产开发企业核心竞争力结构模型具有较好的解释能力,准确的识别了房地产开发企业核心竞争力.

Core competence is the power source of competitive advantages of enterprises. In order to effectively identify real estate enterprise’s core competence, this research constructs the model including base layer, core layer and presentation layer with a view of system integration using the analysis tools of value chain and supply chain management. Further empirical research is carried out among the representative enterprises in Shanxi province. The real estate enterprise’s core competence is decomposed into 10 aspects of key abilities which are property products, capital planning and management, human resource, project profit, social relations, organizational management, strategic management, market promotion, and enterprise culture. The empirical results show that the structure model can help explain real estate enterprises’ core competence better, in identifying real estate enterprise’s core competence.