我国私营复合型老年公寓战略联盟绩效影响研究

Study on alliance performance of compoundapartments for the aged in China

根据老年群体的需求特点,提出在我国发展集居住、医疗、养生、娱乐为一体的私营复合型老年公寓.在老年公寓的开发模式上,提出由老年公寓开发商和老年服务提供商共同组建战略联盟,并运用结构方程模型验证了联盟伙伴关系对联盟绩效的影响.研究结果表明,开发商应该合理选择老年服务提供商,以增强联盟的集体力量,避免各老年服务商之间产品的同质化,减少联盟伙伴间的利益冲突,以提升老年公寓战略联盟的绩效.

Based on the demanded characteristics of the old aged groups, the paper put forward the private compound apartments for the aged people in china. The results show that developers should reasonably select elderly service providers. To enhance the collective strength of the alliances and avoid the homogenization of the product between the elderly service providers,so as to reduce conflicts of interest between the coalition partners, to enhance the performance of the strategic alliance of the apartments for the aged people,and to develop living, medical, health,as well as entertainment. On the pattern of development in the apartments for the aged, it is proposed that it form strategic alliances by the developers of apartments for the aged and senile ISP, and use structural equation modeling to verify the impact of the alliance partnership on alliance performance.