摘要
桃花源原始生态旅游圈以"寻源"、"探秘"为主题,充分发挥与湖南桃花源、神农架、武当山太极养生旅游圈的比较优势进行开发,从而带动整个十堰南部山区的旅游项目建设。开发建设武陵峡、桃花源核心旅游产品,打造以女娲神话文化、上庸古国文化、桃源隐逸文化相衔接的观光、养生特色旅游产品。开发建设竹山堵河源、竹溪十八里长峡、房县九道阴峪河峡谷等原生态景区,与神农架大九湖景区对接。以"吃在竹溪"为重点,开发建设竹溪"三贡文化"、竹溪菜等旅游产品,以及大仙山、鸡心岭、朝阳宫等特色文化景区。以诗经文化为重点,把房县打造成"诗祖故里·诗歌圣地"。同时,在十堰生态文化旅游发展过程中,要加强旅游资源开发的统筹领导和规划,打造自驾游示范区,重视十堰特色地域文化在饮食和旅游商品开发中的作用,以游客满意度为中心,制定生态文化旅游规范,保证旅游服务质量。
Shiyan tourism industry is developing rapidly in recent years, but there still exist worries about Wudang Mountain on its obscure characteristics and inconvenient transportation. Based on "highlighting the focus" strategy in tourism development, this arti- cle proposes to create two core tourism brands, namely Wudang Mountain and Peach Garden, so as to integrate tourism resources in the formation of two local tourism circles and tap the ecological and cultural resources, highlight scemc leatures and create self-diving travelling area, etc. This article also discusses how to develop healthcarc tourism circle of Wudang Mountain and Taichi Lake on creating tourism products about Taoist culture, Taichi culture, Han River culture, Yunyang culture, Dongfeng culture and Chinese Valentine's Day culture.
出处
《湖北工业职业技术学院学报》
2014年第1期30-40,44,共12页
Journal of Hubei Industrial Polytechnic
基金
湖北工业职业技术学院2013年重点科研项目"十堰生态旅游资源整合与核心品牌塑造策略研究"(2013IKA04)
关键词
生态文化旅游
桃花源
旅游开发
旅游品牌
自驾游
旅游规范
服务质量
Key words: Ecological and cultural tourism
Wudang Mountain
Peach Garden
tourism development
tourism brand