移动应用广告安全研究

Research on Advertising Security of Mobile Application

对移动应用广告业务发展现状进行研究总结,从业务安全、终端安全和传播环节3个层面分析了移动应用广告存在的安全风险。在此基础上,本文提出建立第三方监督机构,倡导绿色广告和加强产业链协作等多项措施建议。

The current application and development status of mobile application advertising were summarized. Then, the security problems of mobile advertising were analyzed in terms of business security, terminal security and transmission security. Based on these work, a series of counter inclosures were proposed, including the third party supervision mechanism, green adverising advocate and industry chain coordination, etc.