“可可丽人”新浪微博的体验营销与章鱼效应

Experiential Marketing and Octopus Effect of "Cocoa Beauty" Sina Micro-Blogging

微博作为一种网络营销工具,不仅成本低,而且能第一时间收到客户的反馈,能够和客户进行平等的沟通与交流,对塑造品牌和促成销售都有直接的帮助。企业开展微博体验营销,应尽量使其产生"章鱼效应",让体验者最终都成为企业品牌推广的主动传播者。

As a marketing tool, micro-blogging not only has a low cost, but also can receive feedback from customers at the first time, and micro-blogging can make equal communication and exchange with customers, which can give direct help to branding and sales promotion. Enterprises which develop micro-blogging experiential marketing should try to produce ＂octopus effect＂ to make the experiencer become the initiative communicator of corporate branding eventually.