“暖实力”传播:新媒体环境下军事对外宣传应确立的战略新思维

Dissemination of“Warm Power”:new strategic thinking on military overseas publicity under the new media environment

"软权力"作为国际政治话语力的"软力量"特征,已经被演义为新的国际战略传播行为。"暖实力"的战略传播较之美国"冷实力"在战争活动中的"帝国霸权"运用,具有深厚的国际道义基础。新媒体环境下,借助"中国梦"之"暖实力"的价值传播和军事外宣功能,对于进一步提升和扩大我军"军事软实力"在全球化发展中维护世界正义、道义与和平秩序的作用,具有重要现实意义。

＂Soft Power＂, as a distinct feature of international political discourse system, has been de- fined as a kind of new international strategic dissemination. Compared with the U. S. ＂Cold Power＂, i.e. application of ＂Imperial Hegemony＂ in its war activities, ＂Warm Power＂ has a solid international moral basis. Under the new media environment and under the assistance of China Dream, dissemina- tion of ＂Warm Power＂ in military overseas publicity will be of realistic significance for Chinese ＂mili- tary soft power＂ to further improve and expand its role in maintaining world justice, morality and peace in the global development.