基于一体化的体育旅游价值链整合及产业融合发展的范式创新

The Merging of Integration-based Sports Tourism Value Chain and the Mode Innovation of Industrial Merging Development

体育旅游基本价值链上下游不清晰、主次不明显、任务分工不明确。根据波特的价值链模型,从管理、经营、营销和服务四个环节对体育旅游现有的价值链进行整合开发,合作信任机制、资源共享机制、资本运作机制、高端优化机制和进入退出机制有利于体育旅游的价值链升级优化。在一体化合作系统框架和一体化路径选择的基础上,近(远)期管理机制、资源与产业两大类开发模式、渗透型融合、重组型融合和延伸型融合等多种融合范式是对体育旅游产业深度融合发展范式的创新。

As to the basic value chain of sports tourism, the upstream and downstream, primary and secondary and division of tasks are not clear. According to Porter＇s value chain model, the existing value chain can be integrated and developed by management, operations, marketing and service. Cooperation ＆ trust mechanism, resource sharing mechanism, capital operation mechanism, high-end optimization mechanism and entry ＆ exit mechanism are essential to upgrade the value chain of sports tourism. Based on integration system framework and integration path selection, near （far） management mechanism, resources and industrial development model, permeable fusion, recombinant fusion, extended integration and other financial paradigms are innovation of deep integration development paradigm of sports tourism industry.