丽江文化产业与旅游产业融合发展研究

A Research on the Combination of Tourism Industry and Cultural Industry in Lijiang

旅游产业既是一个文化性很强的经济产业,同时也是一个经济性很强的文化产业;文化产业的持续健康发展离不开旅游产业的推动和促进。以产业融合理论为基础,以丽江旅游与文化融合提升文化内涵为案例,通过对丽江旅游产业与文化产业的融合发展现状及效应分析,提出文化旅游产业一体化是实现丽江文化产业、旅游产业可持续发展和共同繁荣的路径选择。

Furthermore, tourism industry is both cultural, while cultural industry can not develop without the help of tourism industry. Based on the combination of industries, the article makes a case study of Li- jiang, analyses the combination o[ tourism industry and cuhural industry and its effect in I.ijiang, and points out that the integrity of tourism industry and cultural industry is the best approach for the sustainable development of tourism industry and cultural industry in Lijiang.