大数据与西方主流媒体涉华报道议程设置

Big Data and Setting Agenda from China Related Reports of Western Mainstream Media

大数据正在催生技术变革,重构新一代互联网。新一代互联网不再以信息共享、交流互动为主旨,取而代之的是数据收集、分析和整合。西方主流媒体涉华报道中长期存在议程设置,导致涉华报道中真实与偏见的共存,大数据对此提出了新的挑战。媒体在数据信息的处理和分析方面,具有无上的强势。这种强势,不仅来自于媒体长期积累的人才优势,而且来自于媒体对各类话题的稔知。中国媒体在国际社会中争夺话语权的一个重要方式,就是以大数据分析为依据,反制西方媒体的倾向性报道。

Big data is promoting technological revolution and reconstructing a new generation internet. A new generation not only share information, but also collects and analyzes data. Setting agenda implicit in China related reports of western mainstream media for a long time, bias and truth lie in China related re- ports. Big Data will change the condition. Media has the strength on information processing and analy- zing. This strength comes from talent advantage and familiar topic. In vying for the discourse right in the international society, China media will be root on big data, counter western slanting reports.