延安民俗旅游产品开发设计

Yan'an Folk Tourism Product Development Design

民俗旅游是一种高层次的文化旅游,它适应了现代旅游多元化发展的格局。旅游者已不满足走马观花式的观光旅游,而是越来越趋向于深层参与的体验旅游。民俗旅游日益成为现代旅游的一大热潮,引入体验经济的理论对延安民俗旅游产品的开发和发展有所帮助。

Folk tourism is a high level cultural tourism, adapts to the pattern of modern tourism diversification. Tourists have not been satisfied through a quick sightseeing tour, but more and more tend to involved in the experience travel. Folk tourism is increasingly becoming a major boom of modern tourism. Introducing experience economic theory is helpful for development of Yan＇an folk tourism products.