摘要
多点竞争作为动态竞争研究的主要路径之一,是国内外战略管理学界一大重要研究方向。本文阐明了多点竞争的涵义,概述了当前企业多点竞争的国内外研究成果,并就其未来研究方向提出思路。
The study of multi-point competition is still an important branch of strategic management as well as one of the main paths of the dynamic competition. This paper clarifies the concept of multi-point competition, reviews its current research outcomes and points out some ideas about its future research directions.
出处
《价值工程》
2014年第12期167-168,共2页
Value Engineering
关键词
多点竞争
多市场关联
竞争强度
multi-point competition
multi-market contact
competition intensity
