浅谈信息时代报业多元化经营动因及“融合”模式

Newspaper Industry Diversification Operation Motives and "Integration" Mode in Information Age

信息传播技术的不断进步和新兴传播技术不断涌现,不断地影响报纸读者的阅读习惯和新闻信息的消费习惯、方式。报业市场的供求关系已由过去的供不应求日益变化为现在的供过于求。"厚报"意味着报业市场信息产品过剩时代宣告到来。在信息时代,报业传统的经营模式已无法适应新时期的发展需求。因此,积极发展报业的品牌优势,寻求多元化经营模式才是推动报业发展,提高经济效益的关键。

The increasing progress of information and communication technology and the increasing emergence of emerging communication technology continues to affect reading habits of newspaper readers as well as the consumption habits, ways of news. The supply and demand of newspaper market has been from exceeds supply to oversupply. ＆quot;Thick newspaper＆quot; means to the excess newspaper market information products declare the arrival of the era. In the information age, the traditional newspaper business model has been unable to meet the development needs of the new era. Therefore, positively develop the newspaper＇s brand, seek diversified business model are the key to promote the development of the newspaper industry, improve economic efficiency.