城市营销与城市战略规划协调机制研究

The research of coordination mechanism of city marketing and Urban Strategic Planning

城市竞争力的影响因素包括了硬条件和软实力，城市规划把控着城市的硬件，城市营销则是市场机制下提升城市软件的有效途径。而在此浪潮中城市规划这一塑造城市机体与空间的部门注定不能与城市营销各行其道。部分学者已经开始在研究城市营销为导向的规划理论以及规划实践，涉及到城市战略规划、产业园区规划、旅游区规划、城市设计等。理顺他们之间的关系将能换一个角度让我们认识城市规划，协调城市规划与城市营销能避免在现有规划体系中常常忽视的经济市场因素，让规划更能适应经济环境的变化，满足市民、市场及城市三方的需求，本文着重研究其中的协调机制，旨在从产业、功能与形态三方面推动城市的一体化建设。

The influence factors of urban competitiveness including hard conditions and soft power, Urban Planning control the hardware of the city, city marketing improve city＇s software effectively. In this tide, as a department of shaping the city, Urban Planning and the city marketing would not drive in different lanes of the highway. Some scholars have begun in the marketing oriented planning theory, and urban planning practice, involving urban strategic planning, industrial park planning, tourist area planning, urban design, etc. Straighten out the relationship between them, we could change the perspective of the city planning. Coordination of urban planning and city marketing will avoid the neglect of market economy in the existing planning system, make the planning able to adapt to the change of economic environment, meet the needs of citizens, market, urban, this article will study the coordination mechanism of city marketing ＆ Urban Planning.