基于CIS系统的武汉花卉旅游发展策略研究

CIS Study on the Development of the Flower-themed Tourism in the Wuhan

分析了当前旅游开发中引入CIS的必要性以及战略性,基于武汉花卉旅游市场与发展现状,构建和制定了武汉花卉旅游CIS系统及战略步骤。将企业形象识别系统的理论嫁接于武汉花卉旅游的规划开发,以此来解决目前武汉花卉旅游形象定位特点不突出、可识别性不强的问题。花卉旅游引入CIS是理性思维的结果,目标在于建立一系列让外界了解武汉花卉旅游的机制,为地域经济发展作出贡献。

This paper analyzes the necessity and strategic meaning of introducing CIS to current tourism development, builds and develops Wuhan flower tourism CIS system and strategic steps on basis of Wuhan flower tourism market and its present situation. Combining the theory of enterprise image recognition system and Wuhan flower tourism planning and development will enable us to solve the two problems of the feature of tourism image positioning is not prominent and not recognizable. Introduction of CIS to flower tourism is the result of rational thinking, and the goal is to establish a series of mechanisms that can let the outside world understand flower tourism in Wuhan and make great contributions to regional economic development.