品牌生态位理论发展概述

The Summary of Brand Niche Theory Development

企业竞争是现代经济发展的动力之一,企业要想在激烈的市场竞争中生存和发展,就必须采取科学的竞争策略。而品牌生态学给企业的竞争提出了新的参考,本文主要回顾了品牌生态学的发展历程,给出了中外学者在品牌生态位发展过程中不同的观点,同时阐述了品牌生态位测算的发展并给出公式,并提出目前品牌生态位发展的不足之处。

Enterprise competition is one of the driving force for the＂ development of the modem economy,enterprises must take the science strategy to survive and develop in the fierce market.But the brand ecology puts forward a new reference to the enterprise competition,this article mainly reviews the development process of brand ecology,Chinese and foreign scholars are given in the brand niche in the process of the development of different points of view.At the same time,the development of the ecological niche is calculated and formula is given,and put forward the deficiency in the development of brand niche.