摘要
文章简要阐述了微信销售平台的背景及微信商城的功能,提出了微信的产品特性,详细分析了基于微信的新型营销模式及存在的局限性。
This paper indicates the background of business platform based on the Wechat and its functions, raises characteristics and analyzes new business pattern based on the Wechat and its disadvantages.
出处
《现代工业经济和信息化》
2014年第4期76-78,共3页
Modern Industrial Economy and Informationization
