摘要
依据天然气行业经济发展形势,结合国内天然气企业存在的主要问题,基于国内天然气企业市场营销管理的现状,提出天然气企业市场营销业务闭环管理的思考,为丰富天然气企业市场营销管理思路和方法提供参考。
According to the economic development situation of natural gas industry, and the current status and the main problems existing in marketing management of the domestic natural gas companies, some thoughts on closed-loop management of marketing business for the natural gas companies are put forward to provide some ideas and methods for the marketing management of the natural gas companies.
出处
《石油工业技术监督》
2014年第3期12-14,共3页
Technology Supervision in Petroleum Industry
关键词
天然气企业
市场营销
闭环管理
natural gas company
marketing business
closed-loop management
