摘要
Along with the rapid development of modem China economy, some new business modes and sale areas continuously emerge in markets. For example with the continuous popularity of consumer online shopping, rapid development of TV shopping industry, compared with traditional store sales, in these special sale areas consumers＇ rights and interests are more likely to get harmed. From March 15, 2014, the newly revised ＂China consumer protection law＂ will formally implement cooling-off period legal system in special sale areas.2 Because it is a new system different from ＂obligatory compact principle＂ in traditional civil law, the scholars＇ theoretical research on cooling-off period system is still not mature enough. This paper discusses cooling-off period system from the theoretical level, puts forward the designation problem of cooling-off period system, discusses complete concepts of cooling-off period system, and puts forward its legal characteristics as a new consumer rights.
