摘要
将线下社会的行为与信息数据化,并进而互联网化,这是互联网诞生以来一直努力的方向.
Compared to the PC era,the high ownership and update ratio of mobile terminals can make the connections between people and objects as well people and information more efficiently.With the popularization of mobile Internet and big data infrastructure,both online and offline companies will have the opportunity and ability to acquire and process ever-growing data,which were almost impossible to measure and analyze before.To convert behaviors and information of the offline world into data and put them onto the Internet,this is a goal since the birth of Internet.For enterprise users,offline data is also extremely attempting.Online retailers always think they have more accurate data and customer profiling than offline retailers.However,the latter have some ways to hght back now.Zhima Tech,a domestic entrepreneur company,is trying to collect in-depth customer behavior data such as moving path and staying time inside stores based on the stores' existing Wifi.In the PC era,geographical information services were mostly navigation services.Today,they can figure out the user's real need and provide corresponding data and services based on the user's location.This will benefit both Apps and customers.Big data is no longer patent of the giants.Small entrepreneur companies can cooperate with enterprise users through the collecting,analysis and usage of offline data,optimize and update database,and build more intelligent and efficient models.
