新媒体环境对农村青年群体价值观的影响及对策

The Influence and Countermeasures of New Media Environment on Rural Youth Group's Values

与传统媒体形式相比,新媒体体现出"去中心化与再组织化、开放性与多元性、娱乐性和商业性"等新特征。这些新特点对农村青年群体产生积极影响的同时,也因其生活区域、受教育程度以及认知领域等方面的限制而对其形成诸多负面影响,主要表现为"弱势与盲从""简单与沉迷"以及"肤浅与冲动"等特征。对此,需从农村青年群体自身潜力开发和政府、社会引导等主客体两个层面采取针对性措施。

Compared with the traditional media,new media reflect decentralization and re-organization, the openness and diversity,entertainment and commercial＇and other new features. These characteristics have a positive impact on rural youth group at the same time, but also because of their living areas, education and cognitive domains and other restrictions on the formation of many negative effects, mainly showing the ＂weakness and blind obedience＂, ＂simplicity and addiction＂and ＂superficial and impulse characteristics＂. In this regard, we should take specific measures from two aspects of rural youth group＇s potential development, and government and social guidance--subject and object.