我国酒店类旅游上市公司竞争力评价——基于因子分析及主成分分析法

Evaluation on the Competence of Hotel-type Tourism Listed Companies of China——Based on Factor Analysis and Principal Component Analysis

酒店类旅游上市公司作为酒店行业的佼佼者,拥有较高的知名度和经济实力,在行业中起示范带头作用。而财务竞争力是企业未来可持续发展的重要决定因素,也是投资者进行投资决策的重要依据。从财务角度出发,构建竞争力评价指标体系,运用因子及主成分多元统计分析法,对以主营业务为酒店业的6家上市公司的竞争力定量分析,探寻酒店类上市公司发展的瓶颈,提出有针对性的建议以提高企业的整体竞争力。

Hotel-type tourism listed companies, as outstanding companies in hotel industry, are highly well- known and have high economic power as well as play a leading role in this industry. However, financial competition is an important determining factor in future sustainable development of an enterprise and is also an important basis for the investors to make investment decision-making. Therefore, this paper constructs competence evaluation index system from the angle of finance, makes quantitative analysis of six listed companies whose main business is hotel industry by using factor analysis and principal component analysis, explores the development bottleneck of hotel- type listed companies and puts forward the corresponding suggestions to raise the holistic competence of the companies.