深圳建设国际旅游目的地策略

On Shenzhen Strategy for Becoming an International Tourist Destination

深圳具有资源整合、经济发展、环境区位和产业先发等发展旅游的诸多优势,同时也存在旅游产品结构单一、国际通道和客源压抑、市场营销不足等问题。文章提出了打造深圳国际旅游目的地的基本策略、措施,强调了深圳个性化旅游理念的重构。

Shenzhen has got the advantages for developing the tourism industry, which includes advantages of resource integration, economical development, location as well as first-mover advantage. On the other hand, many disadvantages exit, such as single tourism product structure, repression of inlernational route and tourist source and insufficiency of marketing. The basic strategies and measures are proposed in the paper for further development of tourism industry in Shenzhen. The concept of Shenzhen＇ s personalized tourism development is reconstructed.