互联网舆情传播中的网民作用因素研究

Research on Netizens Factors in Internet Public Opinion Spread

网民是互联网舆情参与和传播的主体,研究互联网舆情传播中的网民因素可以有效地揭示网民参与舆情传播的心理动机与行为规律。通过构建结构方程模型,路径分析计算了互联网舆情中网民参与心理对参与行为的路径系数,测定了网民不同舆情参与心理下舆情参与行为的强度,同时对各因素进行了有效分析。

Netizens are the main participants and communicators in the Internet public opinion formation and spread. Research on netizens factors in Internet public opinion spread can help understand their purpose and motivation and reveal their behavior patterns more effective-ly. Through building up the structural equation model, calculating the path coefficient of netizens＆#39; participating psychology to netizens＆#39; participating behavior in the Internet opinion spread, the article measures the intensity of netizens＆#39; participating behavior under different ne-tizens＆#39; participating psychological status and conducts effective analysis on the various factors involved.