基于微博的企业网络舆情结构测度与分析--以“3.15”江淮汽车“生锈门”事件为例

Enterprise Network Public Opinion Structure Measurement and Analysis Based on SINA Micro-blog Data: Taking“3. 15”JAC “Rusty gate”as a Sample

运用社会网络分析方法,选取"3.15"江淮汽车"生锈门"事件的新浪微博数据作为样本,从整体社会网络、内部子结构和个体结构三个层次分析企业网络舆情的网络结构特征,探究舆情网络结构的变化与网络舆情演化之间的关系,并根据研究结果提出企业危机事件网络舆情管理建议。

Using social network analysis （SNA） method and taking Sina Micro-blog＆#39;s data of＆quot;3. 15＆quot; JAC （JiangHuai Automobile Com-pany） “rusty gate”event as sample, this authors identified the characteristics of enterprise network crisis＆#39;s structure through three levels--overall network structure, subgroup and individual network structure. This paper explored the relationship between the changes of network structure and the evolution of network public opinion. Finally, this paper put forward some suggestions of enterprise network crisis man-agement according to the research results.