摘要
运输产品市场份额预测是对运输企业或全社会各种运输方式及其运输产品市场需求和产品服务水平的量化分析。进行运输产品市场份额预测是运输企业制订市场营销策略的重要基础之一。为此 ,研究了运输产品市场选择的用户效用极大化原理 ,建立了运输产品服务水平量化标定的效用函数 ;根据运输产品服务水平效用函数的特点 ,建立了分对数 ( Logit)运输产品市场份额预测模型及其标定方法 ;并通过实例 。
The transportation market share forecast is used to quantitatively analyze the demand and service level of the whole transportation market. The forecast plays an important role in designing the marketing strategy. The paper introduced the utility function that can calibrate the service level of transportation products on the basis of the maximum principle for user utility in selecting transportation products. A logit model was set up for market share forecast according to the characteristics of utility function of transportation service level. The feasibility of the theory and method of transportation market share forecast was verified though case study.
出处
《铁道运输与经济》
北大核心
2001年第2期29-32,共4页
Railway Transport and Economy
