摘要
平台经济理论的运用是机场管理研究的新视角.以机场为平台商,航空公司和乘客为平台用户,在平台经济的分析框架下,以Armstrong价格模型为基础,并吸收Hotelling模型关于平台竞争及客户异质性的构建思想,针对竞争性的枢纽机场的定价策略进行研究.结果表明:机场的定价策略与航空公司和乘客的网络外部性参数和需求的价格弹性、乘客的预期交易次数、机场服务成本有关;倾斜的定价策略和航空收入与非航空收入的交叉补贴并不适用于模型假设下的机场.
The use of the Platform Economic theories is the new perspective for airport management. This paper sees airports as a platform and takes airlines as one side and pas- sengers as another side of the platform, then sets pricing strategy mod-el for competitive hub airports by using Armstrong pricing model to be based and learning the idea of competitive platform and customer heterogeneity setting from Hotelling model to be amended under the framework of Platform Economy. This paper found that the pricing strategy of airports is concerned with the web externality of airlines and passengers and theirs＇ price elasticity of demand and passengers＇ expected number as well as airport service costs; The tilted pricing strategy and cross subsidy of aeronautical revenue and non-aeronautical revenue is not fit for airports witch the model assumed.
出处
《数学的实践与认识》
CSCD
北大核心
2014年第6期26-33,共8页
Mathematics in Practice and Theory
基金
国家自然科学基金"基于市场准入的民营航空公司低成本运营管理模式研究"(60572170)
江苏省高校哲学社会科学重大项目基金"江苏创新型经济发展战略
思路
模式
途径与政策研究"(2010ZDAXM013)
关键词
平台经济
部分多属
机场
定价策略
platform economics
partial multi-homing
airport
pricing strategy
