瘦身广告接触与厦门女大学生身体满意度的相关性研究

A Correlational Study of Exposure to Slimming Advertisements and Body Satisfaction Among College Women in Xiamen

本文采用调查和深度访谈的方法，考察瘦身广告接触与厦门女大学生身体满意度之间的关系。研究发现，瘦身广告接触频率、理想瘦内化与厦门女大学生的身体满意度无关；瘦身广告信任程度以及体重指数与厦门女大学生的身体满意度负相关；较之信任程度，体重指数对厦门女大学生身体满意度的影响更大，但都不是主要致因。上述结论在深度访谈中得到初步解释。

This article employs the methods of survey and in-depth interview to explore the relationship of exposure to slimming advertisement and body satisfaction among college women in Xiamen. Correlational analysis fails to find any relationship between frequency of exposure to slimming advertisements and body satisfaction among college women in Xiamen, nor between the ideal body and body satisfaction. Negative correlations between trust in slimming advertisements and body satisfaction, as well as between body shape and body satisfaction are found both in the correlational and regression analysis. Body shape has a greater impact on body satisfaction than trust in slimming ads, but neither of them are the main causes. This conclusion is preliminarily interpreted in in-depth interviews.