摘要
鉴于需求预测在企业经营活动中的重要作用及其影响因素的多样性,对企业实际需求预测的方法、过程、系统、管理等问题进行梳理和分析,指出通过优化需求预测方法、完善需求预测系统、改进需求预测管理,可有效控制需求预测和对未来市场预测的偏差,从而提高需求预测的准确性,促进企业生产和销售的良性运行。
In view of the important role of demand forecast in enterprise operation activities and the diversity of influential factors, the method, problems with the method, process, system and management of enterprise actual demand forecast are combed and analyzed. It is pointed out that the deviation of demand forecast and future market forecast can be effectively controlled by optimizing demand forecast methods, perfecting demand forecast systems and improving demand forecast management, thereby improving the accuracy of demand forecast and promoting the sound operation of enterprise production and sales.
出处
《林业机械与木工设备》
2014年第4期9-15,20,共8页
Forestry Machinery & Woodworking Equipment
关键词
需求预测
预测管理
预测准确性
demand forecast
forecast management
forecast accuracy
