龙泉金观音品牌建设的思考

Discussion on brand strategy and brand operation of Longquan Jinguanyin Tea

从2007年龙泉金观音确定为龙泉市茶叶公用品牌以来,开展多种形式宣传与推介活动,品牌知名度不断提高。本文通过龙泉金观音品牌建设优势和存在问题分析,提出了品牌建设的思路和方法。

Since Jinguanyin Tea was confirmed as Longquan tea public brand in 2007, we have carried out various forms of publicity and promotion activities, which improved the brand awareness of the Jinguanyin Tea. In this paper, the authors put forward proposals to build the brand by introducing the brand advantages and analyzing the existing problems.