摘要
为了适应不同消费群体需求和市场发展变化,台州市桐坑茶业有限公司通过适度调整茶类结构,研制开发红茶及大叶苦丁茶,面向大众消费,拓展茶叶市场,使经济效益和知名度得到进一步提高。
In order to adapt to the demands of different consumers and face the market challenge, Taizhou Tung-Keng Tea Industry Limited Company expanded its tea market by the appropriate adjustment of tea product structure, development of black tea and Kuding tea products to meet the demands of public consumption, during which economic benefit and reputation were further improved.
出处
《茶叶》
2014年第1期41-42,共2页
Journal of Tea
关键词
红茶产品
产品结构调整
营销策略
Black tea products
sdjustment of products
marketing strategy