我国旅游OTA发展态势探析

Development Trend of Travel OTA in China

进入21世纪以来,中国旅游在线预订市场迅速扩大,旅游OTA产业快速发展,风险投资与其他产业不断涉足该领域,导致激烈的市场竞争。文章对中国旅游OTA进行了分类,并进一步分析了其竞合现状,对旅游OTA未来健康发展提出了相关对策。

Since the 21st century, the online booking market of China＇s travel industry ex- pands rapidly, and as an industry, online travel agency （OTA） develops quickly. Therefore, ven- ture investments and other industries are constantly involved in this field, which leads to fierce market competition. The paper classifies OTA of China into different types, analyzes the competi- tion and cooperation between them, and puts forward some countermeasures for the healthy devel- opment of tourism OTA in the future.