桂林旅游景区书法景观符号效应分析

An Analysis on the Symbolic Effects of Calligraphic Landscape of Scenic Spots in Guilin

书法景观是具有中国特色的特殊文化景观和文化符号,广泛应用于旅游景区而成为旅游景观的一种重要类型。本文以桂林旅游景区的书法景观为案例进行研究,结果表明,书法景观作为旅游景区的重要人文景观,旅游者总体上对其具有较高的认知和鉴赏兴趣;书法景观对旅游者产生了一定程度的符号效应,具体表现在书法鉴赏、文化象征、审美引导3个方面,对应于外在行为、文化环境知觉、景观审美活动3个层次的行为效应。书法景观的符号效应在书法鉴赏方面存在显著差异,而在文化象征和审美引导方面无显著差异。书法景观符号效应研究对于揭示人们的地方感和环境行为与书法景观之间的关系、旅游景区书法景观的设计和景区文化氛围的营造等具有指导意义。

Calligraphic landscape, a kind of unique cultural landscape and cultural symbols with Chinese characteristics, has become an important type of tourism landscape in scenic Areas. This paper makes a case study of the calligraphic landscape of Diecai Mountain and Seven-star Park in Guilin and finds that as a kind of important man-made sights, calligraphic landscapes, which has certain symbolic effect on tourists that are demonstrated in three dimensions： calligraphy appreciation, cultural symbol and aesthetic guidance in correspondence with extrinsic behaviors, cultural environment cognition, and sightseeing aesthetic activities, receives higher aesthesis and appreciation from tourists. It also finds that the symbolic effects of calligraphic landscapes show remarkable differences in the dimension of calligraphy appreciation, but not in the dimensions of cultural symbol and aesthetic guidance. Studies on the symbolic effect of calligraphic landscape is of theoretical and referential significance for revealing the relationship between people＇ s sense of place, environmental behavior and calligraphic landscape, designing calligraphic landscape and creating cultural atmosphere in scenic spots.