论新媒体舆论的生命周期理论模型

On the Life-cycle Approach Model of Public Opinion of New Media

理论模型是新媒体研究得以深入的重要基础。新媒体舆论生命周期理论模型的提出,是基于任何一个热点话题引发的新媒体舆论都经历了从有到无的过程,其演变发展符合舆论酝酿期、爆发期、消解期这样的周期规律。综合舆论形成的相关理论和新媒体舆论事件的实际发展情况,我们采用纵向分析法将新媒体舆论的形成、演变过程分为四个阶段:(一)议题出现期;(二)新媒体舆论存活期;(三)新媒体舆论归纳整合期;(四)新媒体舆论消散期。据此建立"新媒体舆论的议题出现、存活、整合、消散模型"。

The theoretical model plays an important role in the process of new media study.According to the life-cycle approach model, any public opinion on new media, triggering from a hot topic, is bound to undergo a process from emergence to disap-pearance, which inevitably follows the periodic law of opinion：the gestation period, the outbreak period and elimination period. By means of longitudinal analysis, the evolution process can be divided into four phases：1） the emergence of the topic;2） the existence of public opinion of new media;3） the integration of public opinion of new media, and 4） the disappearance of public opinion of new media.Thus, a new life-cycle approach model of public opinion is to be established.