企业战略联盟高失败率原因分析及其成功之路

The Analysis of the Reason for the Failure of the Enterprise Strategic Union and the Road toSuccess

由于企业竞争环境的急剧变化 ,企业战略联盟正作为一种新型的竞争方式在全球展开。尽管联盟成功能给企业带来巨大收益 ,但联盟同时也存在着高失败率问题。对于种种失败原因 ,我们可以注意到联盟伙伴选择是其重要根由所在。因此 。

As a new competitive pattern,strategic alliances are spreading on the whole globe.Though successful alliances can bring about a great return,it also has a high failure rate,at same time.Many of alliances failure reasons,however,involve in partner selection.So,the celection of suitable partner has an important meaning for guaranteeing success of alliances.