摘要
随着经济全球一体化,中国中小企业也利用英文网站开展外宣,然而国外客户对中小企业的认知度和认同感仍然不理想。企业网页英译应以营销为导向,注重信息的选择和安排、文化规范、语言的准确性和规范性内容以及营销口号的处理。只有成功的网页翻译才能实现中小企业有效的海外营销。
Enterprises＇ English websites cannot fully arouse foreign customers＇ recognition as well as their interest. English version should be marketing-oriented, and it can not be overemphasized that we should focus on the translation in terms of language, information, culture and slogan. Only by a successful English website can anenterprise enter into overseas markets.
出处
《浙江工商职业技术学院学报》
2014年第1期25-29,共5页
Journal of Zhejiang Business Technology Institute
基金
2013年度宁波市哲学社会科学规划课题"宁波中小企业网页英译效能升级研究"(编号G13-zc04)阶段性研究成果
关键词
企业网页
翻译
营销
enterprise website
translation
marketing
