我国商业银行消费信贷的营销缺陷分析

Analysis on defects of banks' consumerlending marketing

造成消费信贷“叫好不叫座”的原因除了客观环境因素外 ,商业银行本身在营销上的缺陷也是一个重要方面。本文着重分析了商业银行在推行消费信贷中存在的各种营销缺陷 ,并针对性地提出了改进意见。

Consumer lending can not been implemented successfully in our country lies in not only objective reasons,but also in banks' marketing.This article analyze the defects in banks' consumer lending marketing and provide suggestions accordingly.