摘要
在现代企业，如何保留客户是企业客户管理的重要研究方向。使用决策树ID3算法分析客户的属性特征，实现客户信息的分类，找出各类客户的特征，可有针对性地改善客户关系，从而避免客户流失，提高市场占有率。
In modern enterprises, retaining customers is an important research direction in the field of cus- tomer management. Making use of the Decision Tree＇s ID3 algorithm, this paper discusses how to analyze cus- tomer attributes, classify customer information, detect characteristics of various customers, and improve relation- ship with target customers, so as to avoid a possible customer loss and enhance the market share.
出处
《广东培正学院学报》
2014年第1期34-36,共3页
Journal of Guangdong Peizheng College
关键词
数据挖掘
决策树
ID3算法
客户分类
Data Mining
Decision Tree
ID3 Algorithm
Customer Classification
